We often see a sales or “in search of” (ISO) ad lacking tons of information. Do yourself a favor and include pertinent information in your ad so you alleviate the “tire kickers” contacting you and avoid unnecessary questions. Here are some tips on creating effective ads to sell your item or find something you are looking for.
ISO (In Search Of) Ad
|Include Price & Location||Include Budget & Location|
|Include Item Details such as:||Include Item Details such as:|
|Age of horse/Year of birth or manufacture date||Age range or Year Range you are looking for|
|Color||If you have a color preference|
|Breed of Horse / Bloodlines||If you have a breed preference|
|Gender of Horse||Gender preference|
|Discipline (H/J, Dressage, Western Pleasure/etc.)||Specific discipline of horse or service you need|
|Level of training / Awards||If you have a specific level of training needed|
|Material Item is made from||If there is a specific material you require|
|Service Offered||Service Needed (lessons/training/builder/etc.)|
|Any other important details (Temperament/Soundness/etc.)||Other important details on the item/svc you need|
|Any other items it comes with (tack/bits/stirrups/etc.)||Where you are willing to travel / if they must come to you|
|If you will accept trades|
If you think we should add anything to the list, comment below!