How to create an Effective Sales or ISO Ad

We often see a sales or “in search of” (ISO) ad lacking tons of information. Do yourself a favor and include pertinent information in your ad so you alleviate the “tire kickers” contacting you and avoid unnecessary questions. Here are some tips on creating effective ads to sell your item or find something you are looking for.

Sales/Service Ad

ISO (In Search Of) Ad

Include Price & Location Include Budget & Location
Include Item Details such as: Include Item Details such as:
Age of horse/Year of birth or manufacture date Age range or Year Range you are looking for
Color If you have a color preference
Breed of Horse / Bloodlines If you have a breed preference
Gender of Horse Gender preference
Discipline (H/J, Dressage, Western Pleasure/etc.) Specific discipline of horse or service you need
Level of training / Awards If you have a specific level of training needed
Material Item is made from If there is a specific material you require
Service Offered  Service Needed (lessons/training/builder/etc.)
Any other important details (Temperament/Soundness/etc.) Other important details on the item/svc you need
Any other items it comes with (tack/bits/stirrups/etc.) Where you are willing to travel / if they must come to you
If you will accept trades

If you think we should add anything to the list, comment below!

If you can’t Give, Do.

Are you involved in any equestrian sport or organization? Chances are, they are a non-profit and rely heavily on participation and donations from members to keep running. If you can join, and/or donate – they will be extremely thankful. But if you cannot help out financially, there are still other ways to give back. Many of these organizations need volunteers to help with events, and MANY other tasks to keep the organization running smoothly.

Without these financial and time donations from the people that believe in their organization, they would not be able to keep running and providing the service that they offer.

So if you can’t give, DO!

2017 Equestrian Demographics in Colorado

Every year, we take a survey of the equine owners/riders/enthusiasts in Colorado to gauge the demographic base of these people. We then share this information with anyone that may want to utilize it! Whether you are an organization trying to garner sponsors or advertisers, a business looking at new ways to advertise, or any other person/organization; we encourage you to take a look at the information in this document.

Here are those results:

2017 Surveyed demographics – 2017-Surveyed-Demographics.pdf

USEF Robert Dover Horsemastership Clinic January 2-4, 2018

Watch the USEF Robert Dover Horsemastership Clinic from January 2-4, 2018. Use promo code RobertDover18 for a free fan membership. Read More

Horse Hauling; What the new regulations & laws mean for you

Horse Hauling - what the new regulations and laws mean for you

With all the recent changes to regulations regarding horse trailering, it’s no wonder many of us are left dazed & confused. Get the details here on what you need to do to stay legal while hauling your horse, or anyone else’s horse!
Read More

The only thing Horse Owners celebrate when it’s winter…

Winter Solstice

WINTER SOLSTICE IS UPON US! 💕💕💕 Winter solstice 2017 in Northern Hemisphere was at 9:28 AM on Thursday, December 21. What that means for us? The days start to get lighter again so we will have MORE HORSE TIME!!! Read More

Get Ahead of Thursday’s Weather and Colic

Get Ahead of Thursday's Weather and Colic

Get ahead of bad weather and colic for your horse!We are going to go from a high of 60° on Wednesday to 22° on Thursday (in the Parker area) with a snowstorm moving in overnight (80% chance of snow). This is prime weather for colic. Between the barometric pressure changes, rapid temperature drop, and moisture in the air – horses can colic much easier. This can be due to many factors. Read More

US Equestrian: Equestrian Athlete Lettering Program for Students

US Equestrian Athlete Letting Program

You don’t have to be a record setting quarterback, point guard or track star to letter in junior high or high school sports anymore. The US Equestrian is writing a new chapter in the recognition of student athletes – one that honors Equestrians. Read More

Equestrian Myths: Goosenecks and 5th Wheels are NOT the same thing!

Many people use these terms interchangeably! However, a gooseneck and a 5th wheel are not the same thing. While both types of trailers attach to the truck in the truck bed, the way these two attach is significantly different, and they are not interchangeable. Read More

How to Gridwall Your Trailer

Trailer with Gridwall Installed
Trailer with Gridwall Installed
Trailer with Gridwall Installed

I have been struggling with getting my trailer organized in a fashion where I could easily get to everything I needed to. I tried a plastic garage cabinet system, a husky rolling trunk, and FINALLY think I’ve figured out the best option!  Read More